Privacy Policy

How we look after your information.

This policy explains what personal data we collect through this website, why we collect it, how long we keep it, and the rights you can exercise. It applies to lovelyeco.world and the enquiries we receive.

Last updated: today

1. Who we are

Lovelyeco (“we”, “us”, “our”) is a small editorial project that publishes general informational content about relaxation routines for people with busy schedules. We operate the website at lovelyeco.world and are based at 500 Oxford St, Bondi Junction NSW 2022, Australia.

For the purposes of the European Union and United Kingdom General Data Protection Regulation (GDPR), and the Australian Privacy Act 1988 and its Australian Privacy Principles, we act as the data controller for the personal information described in this policy. If you have any question about how your information is handled, the contact details in the final section will reach the right person.

We have written this policy in plain language on purpose. Where a term has a specific legal meaning, we have tried to explain it rather than assume prior knowledge.

2. Data we collect

We aim to collect as little personal data as possible, and only what we genuinely need. The categories below describe everything we may hold about a visitor.

2.1 Information you provide to us

When you complete the contact form, you choose to share your name, your email address, and the content of your message. If you decide to include further details in the body of your message, those details are stored as part of that message. Providing this information is voluntary, although we cannot reply to an enquiry without at least an email address.

2.2 Information collected automatically

Like most websites, our hosting environment may record limited technical information when a page is requested, such as the type of device or browser, general approximate location derived from an IP address, and the pages viewed. This information helps keep the website secure and functioning. Where this data is used for optional analytics, it is only processed after you have given consent through our cookie banner.

2.3 Information we do not collect

We do not ask for, and do not want, sensitive personal information through this website. Please do not send health information, financial details, identification numbers, or any special category data through the contact form. We do not knowingly collect such information.

3. Why we use your information

We use the personal data we hold for a small, defined set of purposes:

  • To read and respond to enquiries you send through the contact form.
  • To keep a basic record of correspondence so we can follow up accurately.
  • To maintain the security, stability and integrity of the website.
  • To understand, only with your consent, which articles are read so we can improve our general content.
  • To comply with legal obligations that may apply to us from time to time.

We do not use your information to make automated decisions that produce legal or similarly significant effects, and we do not sell your personal data to anyone.

Where the GDPR applies, we rely on the following legal bases:

  • Consent. For optional analytics or marketing cookies, and for any optional communications, we rely on the consent you give and can withdraw at any time.
  • Legitimate interests. For responding to your enquiries and keeping the website secure, we rely on our legitimate interest in operating a functional, trustworthy service, balanced against your rights.
  • Legal obligation. Where the law requires us to retain or disclose certain information, we rely on that obligation.

Under Australian law, we handle personal information in accordance with the Australian Privacy Principles, collecting it by lawful and fair means and only for purposes reasonably necessary to our activities.

5. Sharing and service providers

We do not trade, rent or sell personal information. We share data only where it is necessary to operate the website and only with parties who are bound to protect it:

  • Hosting and infrastructure providers that store the website and process server requests on our behalf.
  • Email providers we use to receive and respond to your messages.
  • Analytics providers, only where you have consented, and configured to limit the data shared.
  • Authorities or advisers, where we are legally required to disclose information or need to establish or defend legal claims.

Some of these providers may process data outside your country. Where that happens, we take reasonable steps to ensure an appropriate level of protection, such as relying on recognised safeguards and contractual commitments.

6. How long we keep your data

We keep personal information only for as long as it serves the purpose for which it was collected, and then we delete or anonymise it.

  • Contact enquiries: retained for up to twenty-four months after our last meaningful correspondence, unless a longer period is required by law.
  • Server and security logs: typically retained for a short period, generally not exceeding twelve months.
  • Consent records: retained for as long as needed to demonstrate that consent was given, and then removed.

If you ask us to delete your information earlier, we will do so where we are not required to keep it for a legal reason.

7. How we protect your data

We take reasonable organisational and technical measures to protect personal information against loss, misuse, and unauthorised access. The website is served over an encrypted HTTPS connection. Access to enquiries is limited to the people who need it to reply, and we review our practices periodically.

No method of transmission or storage is completely secure, and we cannot promise absolute security. We do, however, commit to handling your information carefully and to responding promptly if a data incident ever affects you.

8. Your rights

Depending on where you live, you may have some or all of the following rights in relation to your personal data:

  • The right to be informed about how your data is used, which this policy supports.
  • The right to access a copy of the personal data we hold about you.
  • The right to request correction of inaccurate or incomplete data.
  • The right to request deletion of your data in certain circumstances.
  • The right to restrict or object to certain processing.
  • The right to data portability, where it applies.
  • The right to withdraw consent at any time, without affecting earlier processing.
  • The right to lodge a complaint with a supervisory authority, such as the Office of the Australian Information Commissioner.

To exercise any of these rights, please contact us using the details below. We may ask you to confirm your identity before we act, and we will respond within the timeframes required by applicable law.

9. Children’s privacy

This website is intended for an adult, general audience. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will take appropriate steps to remove it.

10. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the “last updated” date shown near the top of this page. We encourage you to review this policy periodically so you stay informed about how we handle your information.

11. Contact details

If you have any questions, requests, or concerns about this Privacy Policy or your personal data, you can reach us at:

We treat every privacy request seriously and will do our best to resolve it openly and promptly.